Gucci Should Pay Attention to Responsible Consumption

As “a symbol of status and wealth”, the luxury brand Gucci has been sought after by fashionable people. These days, it became the focus of public attention, but is “sweatshops” alternative approach. Recently, one staff worked in Gucci flagship store in Shenzhen made a complaint online about of this big luxury brand’s acts for all the of employees.

According to the Xinhua News Agency survey, Gucci has implemented stringent provisions to its shop employees in China, including drinking water, going to the toilet have to report, and working time every day is more than 10 hours, and even employees who are pregnant can not get humane treatment, and so on.

Variety of situation refreshes the “sweatshop” image for people, it is not only labor-intensive manufacturing enterprises to make this kind of thing, and so bright luxury multinational giants are such dirty.

June this year, “Global Times” has reported that “China will surpass Japan in 2012, becoming the world’s largest consumer of luxury goods, have inspired many Western luxury brands.”

By contrasting these two things, we might be able to see a way of making money by Gucci and other luxury brands: on the one hand, China has enough cheap labor, they have enthusiastically set up factories in China; on the other hand, where there are numerous rich constitute in the vast Chinese market, the rich door, before the surge of financial resources, Gucci has no time or bother to consider the interests of labor in China stores.

As a rising power, more and more people are rich, but at the same time enjoying a prosperous life, more and more responsibility should be taken to protect and improve people’s living condition.

From My Gucci Blog, post Gucci Should Pay Attention to Responsible Consumption

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